Portfolio company spotlight:

Objective Platform lets data-driven marketers track and optimize all their omnichannel media activities.

The company has the vision to create clarity and transparency in an opaque media landscape.

Objective Platform tracks and optimizes multi-channel media investments. It provides clear insights and budget plan recommendations to increase the ROI of media across all online, offline, and retail channels. Built by data scientists and industry experts, the platform can include all digital and traditional media channels in unified marketing measurement models. This produces both strategic and tactical insights that marketers need to plan and optimize campaigns across channels. Today leading telecom, utility and fashion brands use Objective Platform to maximize marketing impact and efficiency. The company has been part of the Newion portfolio since 2020. The investment of €2 million raised during the last funding round will be used to strengthen Objective Platform’s position in Europe and further facilitate their journey towards becoming the market leader in relation to marketing measurement and optimization.